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Vice President, Media Relations – Consumer
New York, New York, United States
Weber Shandwick is looking for a Vice President, Media Relations with Consumer experience to join our consumer team in New York.
We Are Seeking:
We are seeking a passionate Consumer media guru Vice President to join our Media Relations team within our Consumer Practice – working across large CPG brands! You love the thrill of the pitch, building relationships with media, and constantly immersing yourself in pop culture/trends.
What You Will Be Doing:
- Crafting and telling compelling stories
- Creating and guiding smart earned-led media strategies across various programs
- Building and maintaining excellent relationships with national and regional news, sports, music and lifestyle reporters
- Counseling junior members of the team to effectively work with the media and developing their skill sets in the agency setting
- Allocating agency resources in accordance with our client's budget
- Bringing a client-focused attitude that results in work being performed to the highest quality standards
- Presenting to clients on a consistent basis to show crafted strategies for client status calls, new business presentations, special projects
- Proactively looking for and telling impactful stories for clients that further business objectives
- Providing ongoing insights to colleagues and clients on specific reporter’s and the state of the media
What We’re Looking For:
- Senior lifestyle/CPG/Food+Beverage media strategist with a minimum of 8 years of experience and increased responsibility overseeing earned media strategy development and execution
- Knowledge and expertise in men’s lifestyle and sports is preferred but required
- Experience in other verticals such as corporate, social impact, tech or healthcare is a bonus, but not required
- BA or BS in Public Relations, Communications, Journalism or related field
- Proven aptitude to solve problems, handle crises, and make quick decisions with incomplete information
- Exceptional client service record with ability to counsel and interact effectively with senior management at client organizations
- Working in and/or with large, marketing-oriented companies
- Effective team supervision and leadership
- Excellent communication skills; verbal and written
- Several close relationships with top-tier lifestyle media at the national level and a history of successful placements.
- Management of earned media campaigns including thought leadership, product launches, business campaigns, celebrity partnerships, etc.
- Ability to counsel senior clients and their executives with flawless earned media strategy
- Ability to media train senior clients
- Can integrate earned media strategy seamlessly with digital, social and paid
- Strong presentation skills and the ability to craft strategy for new business presentations
- Ability to effectively balance and prioritize multiple projects and deliverables
The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:
- Medical
- Dental
- Vision
- 401k (with employer match)
- Tuition Reimbursement
- Juice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
- MyDays – Flexible holiday schedules
- Short-Term Disability
- Paid Employee Family Leave
- Family Building Benefit
NYC Salary range: $125,000 – $165,000
Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.
Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.
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