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Manager, Consumer PR

Tokyo, Japan

What’s Happening?

Weber Shandwick is looking for a Manager, Client Experience – Consumer to join our growing team focused on supporting clients in the lifestyle, hospitality (hotels & resorts), food & beverage, consumer devices, and consumer goods sectors. In this role, you will play a vital part in driving the continued growth and success of our Consumer practice. You will serve as a day-to-day client liaison, recommend programs and activities to meet client goals, manage integrated communications campaigns, provide strategic counsel, and oversee account budgets. The ideal candidate brings a background in corporate and/or consumer communications, with strong media relations capabilities and a passion for storytelling that resonates with diverse consumer audiences.

What will you be doing?

• Develop a strong understanding of each client’s brand, business, and target audience, and collaborate with internal experts across media, strategy, creative, and influencer to deliver campaigns that meet objectives
• Stay ahead of consumer trends, cultural conversations, and competitor activities in consumer sectors to provide insights that inform proactive communications strategy
• Create and pitch compelling story angles, draft press materials, and build media relationships to secure earned media opportunities across lifestyle, hospitality, and consumer media outlets
• Assist in financial management of accounts, including invoicing, budget tracking, and activity reporting
• Contribute to agency growth through new business support, brainstorms, and proposal development
• Mentor and coach junior team members, supporting their career development and day-to-day performance
• Participate in team and office-wide training, knowledge sharing, and professional development initiatives

Qualifications

• 4+ years of relevant experience in public relations or communications
• Fluent in both Japanese and English, as you will be working with both domestic and global clients
• Passionate about consumer brands, trends, and culture
• Curious, proactive, and confident in voicing perspectives to clients and colleagues
• Highly organized, detail-oriented, and able to manage multiple projects simultaneously
• Strong writing skills, with the ability to craft engaging content tailored to consumer audiences
• Established relationships with lifestyle, hospitality, and consumer media preferred
• Comfortable using digital and social media platforms as part of broader campaign strategies

Competencies

• Business Acumen – understand client industries and align communication strategies to drive brand goals
• Client Service – build trust and rapport with clients at all levels
• Project Management – effectively plan, delegate, and execute projects on time and within budget
• Proactivity – seek new ideas, media opportunities, and creative approaches
• Collaboration – work cross-functionally and foster a team-oriented culture
• Critical Thinking – evaluate information and develop smart, strategic recommendations
• Problem Solving – navigate complex challenges with sound judgment and creativity

About our Client Experience Community

Members of our Client Experience Community are business partners to our clients by helping them to address opportunities or issues with communications strategies. We are the instigators of great work, lead the strategic development of integrated, cross-platform solutions and serve as the client’s advocate, ensuring quality ideas and an outstanding client experience. Client experience teams set the agenda and vision for our partners, lead the development of our best work and create fruitful client relationships. We explore marketplace opportunities and client needs to grow our relationships and increase our value as a trusted partner to our clients in their best and most challenging days.

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