Championing Women in Malaysia with Prasarana
With trust in government at an all-time low and only 49% OF WOMEN JOINING THE NATIONAL WORKFORCE, Malaysia’s Prasarana TEAMED UP with Weber Shandwick to campaign for equality and help restore PEOPLE’S faith in institutions.
Making a change
WANITA PUN BOLEH
Leveraged by the increased popularity of social media in Malaysia and inspired by the innate positivity of social activism, Weber Shandwick Malaysia and Prasarana developed the Wanita Pun Boleh (Women Can Too!) campaign – a strategy that saw the CEO of Prasarana devote his social platforms to sharing stories of women in the Prasarana workforce over a period of six months.
Nine women were selected from Prasarana’s various business units and operations – with candidates ranging from young executives to frontline staff. A diversity of success stories was fostered to demonstrate Prasarana’s ongoing role as a conduit through which women can achieve their dreams in a traditionally male-dominated sector.