Introducing the New Nielsen
Nielson: The Science Behind What's Next
Nielsen, a leading global information and measurement company, provides market research, insights and data about what people watch, listen to and buy.
The Challenge
Nielson asked Weber Shandwick and MRM to reposition the company and showcase how they help clients create “The Science Behind What’s Next” for their businesses.
The Solution
We developed a multi-channel approach to increase engagement among target clients and business leaders.
Shifting Perceptions
The campaign featured a wide range of paid, owned and earned assets to help shift perceptions of business. Beyond a robust arsenal of digital paid media assets and exclusive brand launch media coverage, the campaign also included the Nielsen Next content marketing program, which shone a spotlight on the unique Nielsen experts who power the business forward.
Impact
1.1 Million Homepage Views
The campaign helped to shift perceptions of Nielsen though a high volume of digital impressions, a significant increase in Nielsen.com web traffic and even new business leads.